Many of you may have heard of Birdsnest.com.au, a huge online retailer known for offering inspiring wardrobe solutions for Australian women. This inspiration has evolved into the launch of Birdnest’s first In house label, That Bird Label. Yesterday I attended a launch event here in Sydney and was blown away at the stunning designs. The range really does cater for different body shapes and sizes and I love a story where it is apparent that the brand actually listens to what customers want! In this case it was a call out for “affordable styles that lifted the spirits while answering body image concerns “, founder Jane Cay explains. I was so impressed with the collection and thrilled to discover I actually know Jane, having worked with her when she was an intern while at uni! I remember thinking, wow this girl is going to go a long way - I was right! ( I knew all Birdsnest’s founder Jane yet I didn’t recognise her under a married name – love this small world stuff, don’t you! )
I also loved meeting her committed team of buyer and designers, such amazing girls. Jane runs a very unique company where her team and her customer really do matter, I mean truly matter, in fact Jane and her team just won best customer experience in the Online Retailer awards. Well done on a fabulous range.
Now the hard job - to choose my order from my fave picks below !